How brands sidestep Facebook and Google

By Alex Halperin
Sep 9, 2021

Morning Brew dives into how PotCos market themselves despite lack of access to ads on Facebook and Google:

“Programmatic ad networks are allowing brands to market and advertise on their wide array of inventory,” [Chris] Shreeve [head of cannabis and CBD at PrograMetrix] said. 

“That inventory can take the form of display ads, mobile apps, and audio and video streaming platforms. Even connected TV (CTV) apps are on the table. Streaming devices such as Rokus and Samsung TVs have thousands of apps downloadable from their app stores, and Shreeve said that the long tail of inventory can be targeted if the user has shown interest in cannabis products online.  

“Think games. Think more secondary or tertiary news apps,” Shreeve said.”

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