The idea is to promote the product without violating “community standards,” and it seems to be working. Smarty Plants is one of the fastest growing flower brands in California:
“[The campaign] will take you down a time-sucking rabbit hole of vintage commercials, ’80s pop culture, fantasy, music and sci-fi on its colorful website, which is decorated with digital UFOs. And through its packaging, it promises “free knowledge” to anyone who scans a QR code.”
- Smarty Plants founder Ryan Goldstein, who’s also CMO of cannabis marketing/branding firm Petalfast, said, “The reaction to us not talking about the plant or THC—and not including photos of grow rooms and ‘nugg’ shots—has been overwhelmingly positive and a huge help to our marketing efforts.”
FYI, Smarty Plants recently bestowed the title “director of cool shit” on L.A. rapper and producer Open Mike Eagle.
- The WSJ says the latest pot stock crash, along with declines in other trendy sectors, evokes the dot-com era.