April 20 2021,

TOGETHER WITH

BIDEN SNUBS CANNABIS ON 4/20
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(Photo by Drew Angerer/Getty Images)

The day after the House of Representatives passed a cannabis banking bill with bipartisan support, (not for the first time), White House press secretary Jen Psaki re-confirmed President Biden's aversion to legalization.
Reuters, Marijuana Moment

  • As legalization advocates play a waiting game on Sen. Majority Leader Chuck Schumer's forthcoming legalization bill, Psaki wouldn't commit Biden to signing a legalization bill passed by both houses of Congress.
    MJBiz
  • Biden still supports re-scheduling cannabis, a proposal with almost no support in cannabis circles, while allowing states to make their own laws. 
  • Psaki didn't know whether Biden supported banking reform. 
  • She also hedged on Biden's promise to free "everyone" imprisoned for weed.
    N.Y. Post
  • Meanwhile, Biden's proposals could indirectly raise taxes for potcos.
    MJBiz

Quick Hit

  1. Idaho became the final state to legalize hemp.
    Hemp Industry Daily
HOW THE CANNABIZ CELEBRATED 4/20
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Courtesy of Weedmaps

AdWeek's Terry Stanley dove into how mainstream and brands shelled out big to celebrate and promote themselves on 4/20, despite the pandemic.

She writes:

Grocery store products, fast food chains, iconic sneaker makers and other mainstream brands are latching onto the unofficial celebration of all things weed.

And for cannabis marketers themselves, 4/20 is quickly becoming the equivalent of Super Bowl, Black Friday, New Year’s Eve and July Fourth all rolled into one big sales, promotional and bottom line-driving extravaganza.

  • 4/20 is traditionally the biggest pot shopping day of the year. BDSA predicts 2021 will double or triple 2020's record sales. 

Read the whole thing.

  • My local $8 burger joint offered a "$4.20 OG Fatburger... a smokin' good deal." Get it?
  • A new magazine, Black Cannabis, debuted with Whoopi Goldberg on the cover.
  • Weedmaps lit up Times Square to celebrate 4/20 and legal REC in New York.  
    AdWeek

Quick Hit

  1. Cannabis logistics is smoking hot. So are pot stocks.
    Freight Waves, CNN
IN THE NEWS — 4/21/21
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Goings on:

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