March 9 2021,

TOGETHER WITH

CURALEAF OPENS EARNINGS SEASON WITH RECORD QUARTER
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Multi-state operator Curaleaf, released record results for Q4 and 2020 and announced plans to move into the European market. The results enforce its position as a leading player in the U.S. as more states legalize REC and the push for federal reform intensifies.
WeedWeek

The Wakefield, Mass.-based company reported total revenue of 230.3M for Q4, up 205% year-over-year and total annual revenue of $626.6M, up 184% year-over-year. 

Quick Hit

  1. A lawsuit accuses Canadian operator Canopy Growth and several partners of a complex stock pumping scheme. Former Canopy subsidiary RIV Capital said the suit was "entirely without merit." Canopy told MJBiz it doesn't comment on pending litigation.
WEED USERS ARE THE NEW HOT DEMO
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Cannabis users could be an attractive target demographic for mainstream brands, according to a study from market research firm Mintel:
Bloomberg

In 2020, roughly one in three adults in states with legal recreational cannabis had consumed it in the last three months -- up from 28% the prior year, according to the study, which drew on polls of 2,000 internet users in states where cannabis is legal.

Cannabis is indirectly affiliated with some lucrative markets, like video streaming and gaming. About two-thirds of respondents said they watched television or movies after using marijuana, Mintel found, while 58% listened to music, 46% had snacks, 29% engaged in creative activities and 28% played video games.

Read the whole thing.

ALSO: Digiday looked at the increased acceptance of cannabis use among corporate executives.

IN THE NEWS — 3/10/21
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