May 7 2021,



In an interview with Business Insider, Aurora CEO Miguel Martin predicts the emergence of a "Monsanto of cannabis." Monsanto, which was acquired by Bayer in 2018, attracted controversy for its sale of genetically altered seeds and selling pesticides to protect those crops.  

"The reference to the agriculture giant, which was acquired by Bayer in 2018, "means companies that want to dominate the emerging industry will need to create cannabis strains with specific genetic profiles that give users the desired taste, smell, and psychoactive effects — and be sure that the product can be replicated consistently across different markets."

  • Analysts say these types of predictable products will command higher prices and demand.
  • However, we've been hearing about predictable products (not necessarily produced through genetic modification) for quite some time. And it's not clear they're anywhere close to market. 
  • Canadian player Aurora is the world's second largest pot company by market cap.

Also in Business Insider, PornHub is reportedly in talks to be acquired by a group led by Canadian cannabis entrepreneur Chuck Rifici.

WeedMD CEO George Scorsis, Illustration by Allison Campbell @shehitsback

In 2015, former Bacardi executive George Scorsis was intrigued by cannabis but realized that from a branding perspective, the industry had a long way to go. Nonetheless, he accepted a position as president of Mettrum, one of Canada's first major cannabis companies.

Now leading his third cannabis company, WeedMD, Scorsis is a bit of a contrarian: While companies on both sides of the border chase recreational users, he continues to focus on the medical side of the business. It’s a strategy that has served him well. So far, Scorsis has led two medical-oriented companies to nine figure acquisitions.

Read the WeedWeek Spotlight.

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The craze for non-fungible tokens has reached the cannabis space. 

In Forbes, Chris Roberts and Javier Hasse separately look into how the craze for blockchain-enabled non-fungible tokens (NFTs) has reached the cannabiz, though it's not clear why anyone would pay $61.02 for a "bag" of digital weed, called "Lava Coin," except that in this case it comes with real weed.  


The reason why someone would want digital weed is the uniqueness,” said Grundy, adding that blockchain-based proprietary genetics would settle at least one eternal question in the weed world: who came up with what strain, with the exact genetics identified, and who did it first.

“I think we will continue seeing these things in the future,” he added.

But for now, there’s only one Lava Coin.

IN THE NEWS — 5/8/21


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