In a move that furthers Silicon Valley weed-suppression norms, Yelp has blocked cannabis companies from using Business Highlights and Portfolio features.
“This is yet another blow for us—amidst a devastating pandemic, no less,” says Lauren Watson, Director of Marketing for Berkeley Patients Group. BPG is the nation’s longest-running dispensary.
Marijuana Moment
- The decision follows an NBC investigation of Yelp’s role in boosting illegal pot shops.
- The Business Highlights paid feature lets account operators pay to feature up to six elements on their page that illustrate, according to Yelp, what “makes their business unique.”
- Portfolio—also paid—enables companies “to showcase their quality of work, expertise, and specializations along with additional details such as cost and project timelines” via photos.
- Yelp emails to cannabis companies said the decision is “effective immediately.”
Quick Hits
- Whether the cause is pandemic or America’s social upheaval, any cannabis company worth its weight in marketing is prepared to tweak its messaging.
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