Until now, many of the large, public multi-state operators have kept their distance from the country’s largest REC market. California is an expensive place to operate, and it hasn’t offered major operators the same kind of return on investment as smaller and more stable markets.

That’s no longer the case any more. Willis Jacobson writes:

“When REC sales became legal in 2018, many newly licensed operators saw razor-thin profit margins and had to contend with high taxes and a hypercompetitive climate still dominated by illegal operators. But now, the industry’s biggest MSOs have begun to arrive.”

Separately, Forbes reports on MSO Curaleaf‘s plan to become the “Frito-Lay” of weed.


The new California legislature meets for the first time this week. Coming soon: We’ll preview of the next two years of cannabis legislation, and introduce you to key players in Sacramento.