WeedWeek published my story, “What’s Brewing at Province Brands?”, about the much-hyped cannabis beer company:
“Before Canada legalized cannabis drinks in late 2019, [CEO Michael “Dooma” Wendschuh] said Province beers would be available once it could legally sell them. Post-legalization, [during a January presentation], he didn’t specify when they would reach shelves. The company has announced at least six product partnerships for an array of beverages. As far as I’ve been able to determine, none have gone on sale.
“…Dooma often said Province sought to “change the world,” but none of the [six] company insiders [spoken to for the story] expressed confidence he would bring its flagship beer to market. Anyone thinking of investing in the company “just needs to ask the right questions, and they will see it is all smoke and mirrors,” a former employee wrote.
Dooma did not respond to requests for comment.
