Province Brands is the rare REC beverage company that sought to make cannabis more like alcohol. Rather than infuse beverages with THC, Province said it would brew a THC-powered beer from the cannabis plant.
The company hasn’t brought any products to market, however. WeedWeek editor Alex Halperin reports:
WeedWeek
“Before Canada legalized cannabis drinks in late 2019, [CEO Michael “Dooma” Wendschuh] said Province beers would be available once it could legally sell them. Post-legalization, [during a January presentation], he didn’t specify when they would reach shelves. The company has announced at least six product partnerships for an array of beverages. As far as I’ve been able to determine, none have gone on sale.
“…Dooma often said Province sought to “change the world,” but none of the [six] company insiders [who commented for the story] expressed confidence he would bring its flagship beer to market. Anyone thinking of investing in the company “just needs to ask the right questions, and they will see it is all smoke and mirrors,” a former employee wrote.
Dooma did not respond to requests for comment.
