A new report from cannatech shop Akerna anticipates Friday, July 2 will be the second biggest sales day of 2021, after 4/20.

  • It anticipates sales up 60% from a normal Friday and weekend sales total $206M.

A new report from consultancy Brightfield Group is similarly bullish. 

Key trends:

  • More women are consuming than ever before and in some states make up the majority of users.
  • New users are entering the market at significant rates, “A clear factor in this phenomenon is stress and anxiety.”