A new report from cannatech shop Akerna anticipates Friday, July 2 will be the second biggest sales day of 2021, after 4/20.
- It anticipates sales up 60% from a normal Friday and weekend sales total $206M.
A new report from consultancy Brightfield Group is similarly bullish.
Key trends:
- More women are consuming than ever before and in some states make up the majority of users.
- New users are entering the market at significant rates, “A clear factor in this phenomenon is stress and anxiety.”
