Rosie Mattio, boss of heavy hitting PR firm Mattio Communications, says the industry’s overnight coronavirus overhaul says a lot about the future of retail.
AdWeek
- Among other things, retailers need to adjust to much more cost conscious consumers. “Leading brands, including Papa and Barkley and Cresco Labs, have accelerated the launch of value product lines to accommodate cash-strapped customers. Other retailers, from California to Michigan, have started offering compassionate pricing policies for patrons who need financial assistance to purchase their medical or wellness products.”
