In a righteous world, we’d be letting our noses lead us into cannabis purchases, Ngaio Bealum points out. Our current regulatory morass is among the factors in our inelegant and unnatural approach.
Leafly
- “[T]he time-honored tradition of opening the baggie and taking a whiff,” which some of us viscerally remember, needs to come, deli-style. That’s Bealum’s premise.
- Terpenes are the reason we can differentiate, as in olfactory differentiation between Popeye’s, Church’s and Chick-Fil-A.
Quick Hit
- Substantial midwestern operator Cresco Labs jumped into the Golden State edibles market this week with a luxury brand by Chicago pastry chef Mindy Seagal, rebooted only for our consumers.
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