Colorado Sales Director
Job Title Copy URL

locations Boulder
user level Expert
type activity Full time

Wana Brands is the most trusted edibles company in North America. This position helps to promote Wana Brands by managing Wana sales operations in Colorado.  The role will manage the sales teams in Colorado as well as developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. This position reports to the Regional Sales Director - West.


  • Direct and coordinate sales activities in Colorado market 

  • Manage sales team and support staff in Colorado including sales reps, merchandising manager and admin.  

  • Set sales goals and conduct quarterly reviews  

  • Manage day to day decisions of the sales team  

  • Manage quarterly promotional strategies and budget 

  • Work with Data Analysts to better understand pricing and promotion environment in state  

  • Utilize business analytics software to communicate or present information for business strategy decision making, and monitoring sales goals 

  • Manage Salesforce software with regards to CO team 

  • Assist sales team in cultivating high level relationships (owners and other key people) in dispensaries 

  • Manage sales side of new product launches and provide input into innovation pipeline  

  • Provide sales training to the team on an individual and group level 

  • Facilitate weekly sales team meetings  

  • Liaison for sales team with other areas in the company around operational issues 

  • Manage CO communications with marketing (swag, eblasts, displays etc )  

  • Manage Learn Brands Colorado to insure proper trainings  

  • Monitor competitive pricing landscape in market  

  • Be in the field with sales team 2x per week  

  • Ensure merchandising, budtender education and pop up strategies are optimal for success  


Job Requirements: 

  • Passion for Wana Brands and knowledge of the industry 

  • Strong ability to model and train teams on consultative selling methods. 

  • Ability to motivate and inspire sales team 

  • Experience and knowledge of selling premium quality grade products and managing broad portfolio of products  

  • Persuasive sales ability, including ability to effectively position Wana products against competitors 

  • Ability to develop constructive and cooperative working relationships with internal and external partners, maintaining them over time. 

  • Prior account relationships in cannabis and/or CPG wellness 

  • Ability to build high level relationships with owners and buyers of major accounts 

  • Previous sales management experience in CPG and/or cannabis   

  • Clearly communicate information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. 

  • Persistence, positive attitude and desire to hustle and build market share 

  • Excellent verbal and written communication skills 

  • Strong desire to provide exceptional customer service 

  • Ability to build relationships and rapport  

  • Flexible schedule and ability to work some weekends and evenings 

  • Proof of Covid-vaccination is mandatory  

Preferred Education and Experience 

  1. Prior cannabis account relationships  

  1. Prior sales management experience  

  1. Prior sales CPG management experience with strong analytical background  


Supervisory Responsibility 

This position has overall supervisory responsibility for the Sales Team and Brand Ambassadors. 

Work Environment 

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. 

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands and fingers, to handle or feel; and reach with hands and arms. 

Position Type/Expected Hours of Work 

This position regularly works normal business hours, Monday – Friday, 8:30a-5:00p. Some weekend and night work will be expected. 

Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time. 

COVID Requirements

All Wana Brands employees are required to be fully vaccinated.

Benefits and Compensation:

  • Salary range is $100,000-$120,000, dependent on experience, plus an incentive bonus commission
  • Medical, dental, and vision insurance offered
  • 3 weeks' PTO + 8 paid holidays
  • Tuition reimbursement, pet insurance, financial advisor services, and more 

EEO/DEI Statement 

Diversity is an important part of Wana's mission. We encourage candidates from all backgrounds of race, color, religion, sex, sexual orientation, national origin, age, and disability to apply.  We believe that unique perspectives, experiences and identities foster and sustain a better workplace.

Wana Brands

Wana Brands

Wana Brands is an infused products company that offers delicious and consistent cannabis infused products.

Size: 51-100 employees

Year Founded: 2010