Senior Brand Manager
Job Title Copy URL

locations Tallahassee Remote
user level Senior
type activity Full time
posted Posted 15 days ago

Position Summary:

Trulieve is seeking a Senior Brand Manager who will be responsible for developing and implementing both long-term and short-term strategies and tactics as agreed with the brand principles and management. They will generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Senior Brand Manager will also perform research and analysis to guide future brand development and awareness and work on developing strategic brand positioning and communication.


Brand Manager Roles & Responsibilities

  • Work with cross functional team (marketing, sales, research and development, operations, agencies, and finance) to support the development and execution of brand plan
  • Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
  • Build brand loyalty, drive trial, and repeat purchase for new products
  • Develop strategies, project creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy
  • Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
  • Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
  • Track and manage the marketing budget to ensure the company hits its annual business plan goals
  • Interact with customers in order to influence their programming, planning, and merchandising during annual business planning process
  • Develop new insights into solutions that result in organizational improvements
  • Focus on the critical few objectives that add the most value and consistently deliver results that meet or exceed expectations
  • Identify meaningful and relevant programs that will have the most impact on specific target audiences.
  • Participate in ongoing education and professional development opportunities.
  • Additional duties as assigned by management.


Education Requirements

  • Bachelor’s degree programs in marketing or in business with a concentration in marketing
  • Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
  • Three years experience required

Essential Skills

  • Business savvy
  • Ability to multitask
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts
  • A willingness to listen
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.


Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

Nearest Major Market: Tallahassee



Trulieve is a Medical Marijuana dispensing organization.

Size: 1001-5000 employees

Funding Level: Public

Symbol: TRUL

Year Founded: 1940