If you’ve happened to follow recent variations on the once boring-as-foil Pabst Blue Ribbon, it wouldn’t surprise you to know that last year’s higher-potency Extra, lower-strength Easy and intentionally toothless Non-Alc took the brand one direction. Then, the 175-year-old company went a whole different way, launching PBR Hard Coffee and following with PBR Hard Tea and PBR Hard Cold Brew. These proved to be gateways to PBR Stronger Seltzer and, tar-heroin of novelty alcohol, cheap Anheuser Busch whiskey.
In this well-informed context, weed-infused PBR is not shocking.
Food and Wine
- Wednesday’s product announcement said each 12-ounce can will contain 5 milligrams of THC to go with 25 calories and just four grams of sugar per serving. The product’s developer is a new cannabis-focused entity called Pabst Labs.
- The product will be available for delivery in Sacramento, Los Angeles, the Bay Area and Humboldt County.
NPR
Quick Hit
- In this on-demand webinar, Aubrey Marcus explains his approach to using psychedelics as a bio-hack.
Green Entrepreneur
