Rumors of 4.20.20’s death at the hand of corona have been wildly exaggerated. Company owners who have already paid for events that will not happen will have to be convinced.
This year’s celebrants will share screens instead of sharing joints. How we’re celebrating virtually will tax business leaders’ pockets and imaginations.
MJ Biz Daily
- Virtual parties and concerts figure to be the splashiest forms of online celebration, accessories and swag the most accessible. Also expect to see product deals offering large discounts for immediate purchases and specials for later.
- As 420 nears and the landscape takes shape, social media influencers will be in play as never before. “We are shifting to a daily value-oriented proposition for our customers via digital advertising,” says Anna Shreeve, managing partner of The Bakeréé, a Seattle dispensary.
Quick Hit
- Workers at Studio City dispensary WHTC and L.A.’s Cornerstone Wellness were among the first to begin wearing two masks—an N95 mask and a cloth one on top—to avoid touching their faces. Other safety innovations have followed, not just up and down the state, but across the nation.
Thrillist
