“Excessive test result variance between labs—driven in part by THC potency inflation—remains the original sin of the lab industry.” Enough labs cheat on test scores that growers shop around like college students searching for an easy ‘A.’
Leafly
- Science is so new and methodology so varied that higher lab results can be accurate, or error can cause inaccurate scores. In some instances fraud is at play.
- Jim MacRae, a Washington State data scientist and consultant said regulators are “flying blind.”
Quick Hit
- The industry can’t advertise on Facebook and most mainstream social media, but it can use influencers as an advertising work around.
MJ Business Journal
