“The future is female”

By Alex Halperin
Jul 19, 2021

Gen Z female consumers saw the greatest growth in cannabis consumption during the pandemic, according to data from Headset. Sales increased a whopping 140% among users in that group.

By contrast, sales increased nearly 120% among Gen Z males. For millennials, sales increased a not too shabby 50% and 42% for females and males respectively.

  • Flower was the most common product for men and women according to the Headset data, with women consuming somewhat more pre-rolls, edibles and infused beverages.
  • “The future of cannabis is female” said Bethany Gomez of market research agency Brightfield Group