Behind cannabis growth is the acquisition and retention of an engaged customer base. Specializing in customer acquisition, Safe-Reach helps brands attract and retain high quality users, and measure effectiveness of marketing dollars across multiple touchpoints, campaigns, channels and creative.Focused on...
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DCC’s interstate trade memo: An analysis
This week the California Department of Cannabis Control (DCC) sent a memo to California Attorney General Rob Bonta requesting a legal opinion on whether interstate trade poses a "significant risk...
SCOOP: Kingroll responds to potency fraud suit
In September, WeedWeek published a story which found samples from seven out of seven prominent California pre-roll brands contained less THC than stated on their label. Since then, at least...
Seven ways to see a debt crisis
No one denies that the California cannabiz faces a debt crisis. As insiders described recently to Green Market Report, years of unpaid bills and taxes are building to a “mass...