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Growing Together: How CCELL’s Innovation Inspires the Cannabis Community

By WeedWeek
Oct 24, 2024
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Image provided by CCELL

Developing a successful business in the growing cannabis industry requires several key components, such as strategic leadership, efficient operations, and a unique product offering. However, when a business grows at such a rapid pace in a nascent industry, another important aspect is often overlooked – connecting directly with customers and building community. CCELL, the world’s leading technology brand focused on creating trendsetting vape hardware, has demonstrated how to successfully scale while staying engaged with a consumer base. The company had a transformative year of growth in 2024, all while ensuring its premium products resonated with consumers and inspired innovation throughout the cannabis community as a whole.

The digitization of the cannabis marketplace has not removed the need for in-person interaction. In fact, 71% of consumers expect companies to deliver personalized interactions. Participating in industry events and actively engaging with consumers and clients is an effective method for facilitating one-on-one connections between companies and customers, and CCELL makes it a top priority to be present at various trade shows and events. Throughout the year, the company has had interactive pop-ups and booths at Spannabis, San Francisco Hash Week, CHAMPS Las Vegas, Flower Expo Michigan, the Emerald Cup, Hall of Flowers, the California State Fair, and more. These industry events allow consumers to check out new products firsthand and engage directly with the CCELL team for a bespoke one-on-one experience, facilitating connections that extend far beyond a single purchase. Furthermore, it allows CCELL to network with its industry peers and build strong connections that often lead to strategic partnerships.

 

Above all else, arguably the strongest way to connect with consumers and industry partners is to continuously innovate and prioritize the development of high-quality products. For example, CCELL invests over 10% of its annual revenue into research and development of new devices and product upgrades, inspiring its partners and customers to develop new and unique products themselves that align with their customers’ specific concepts or needs. In 2024, CCELL celebrated the 7/10 holiday with the launch of its latest tech triumph – the Vision Box Series all-in-one devices. Led by the Vision Box and the Vision Box Elite, the tech-forward series of AIOs are CCELL’s first set of products with smart displays, enabling users to view battery levels and voltage settings while consuming. The Vision Box series vaporizers also feature the world’s first anti-burn and anti-clogging technologies, with a temperature monitoring system that ensures zero burnt tastes and a multi-purpose slide switch designed to seal in cannabis aromas.

In short – CCELL’s commitment to product innovation, community engagement, and client success has allowed the company to solidify its position as the world’s leading technology brand focused on creating trendsetting vape hardware products and peerless vaporization technology. CCELL fosters connections that transcend traditional sales, creating a vibrant ecosystem of support and collaboration. Together, these elements position CCELL as a strategic outlier in the cannabis industry.

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