Kelly Nielsen, VP insights at BDSA told Business Insider that the largest consumer packaged goods companies across health, beauty, wellness, food and alcohol all want into the CBD market.
- While CBD has been touted as a remedy for everything from anxiety to arthritis to insomnia, Nielsen said a key question is whether the products it’s in “live up to consumer expectations.”
- “That’s an area the industry needs to keep a really close eye on,” Nielsen said. “Making sure the product is doing what it’s supposed to be doing.”
- Despite rampant consumer interest, many established U.S. companies are still keeping their distance. And you won’t find CBD products at many major retailers, including Amazon and Wal-Mart.