More big name lifestyle brands are getting their hands green. And their interest isn’t limited to traditional cannabis products. Cannabis scented perfume is having a moment.
Bloomberg (2x)
- Brands include Dirty Grass from Heretic Parfum, Chronic by 19-69 (“suitable for any gender”), Cannabis Eau de Parfum from Malin+Goetz, Maison Margiela’s Replica: Music Festival, which smells like “patchouli and fresh bud” and Cannabis Flower which Demeter Fragrance Library CEO Mark Crames describes as “the true cannabis smell modified enough so it was wearable.”
Quick Hit
- Data firm (and WeedWeek advertiser) BDS Analytics said it had closed on $7M of an ongoing Series C raise. 7thirty Capital led the investment.
Press Release
