Senior Director of Retail Marketing/ Merchandising
Job Title Copy URL

locations Denver
user level Expert
type activity Full time
posted 1 day ago

Who We Are: Schwazze (OTCQX:SHWZ | NEO:SHWZ) is building a premier, vertically integrated regional cannabis company with assets in Colorado and New Mexico. The parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale, Schwazze is committed to unlocking the full potential of the cannabis plant to improve the human condition. Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes. Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices. For more information, please visit our website:


Job Title: Senior Director of Retail Marketing & Merchandising

Salary Range: $130,000 - $175,000 DOE

Type: Exempt

Reports To: Collin Lodge

Location: Denver, CO (may require site visits to other internal retail, cultivation, MFG facilities and outside vendors).


Position Objective:


The Senior Director of Retail Marketing and Merchandising is responsible for creating a retail marketing and merchandising strategy that will envision, implement and drive marketplace and merchandising strategies that maximize growth and profitability in accordance with Schwazze’s organizational objectives. The Senior Director of Marketing and Merchandising is responsible for streamlining all retail marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition, and realize cost savings that will result in increased sales opportunities.


Essential Functions

Responsibility for the achievement of merchandising department business targets and goals and the identification of plans to address variances from those targets and goals.
Monitors, approves and executes all retail marketing strategies to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the retail department's goals and objectives.
Creates, maintains and implements retail marketing plan to assist with new customer acquisition and supporting existing customer satisfaction.  This may include retail level marketing materials in support of customer acquisition strategies to enable a robust marketing support function for the retail store directors and team.
Participate in the development and activation of Schwazze's Strategic Plan for marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition.
Initiates and implements measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach.
Supports Executive and Senior Leadership in guiding the development, deployment, and effectiveness monitoring of all merchandising activities.
Establish operating budgets and monitor actuals versus budget for the department and related programs.
Analyzes all category performance using industry trends to understand future market potential.
Analyzes current marketing strategies and implements changes.
Provide strategic guidance for, review, and approve all merchandising marketing, promotional, pricing, and category business plans.
Provide strategic guidance for, review, and approve new and refined merchandising & procurement processes and procedures along with expected costs and business benefits.
Provide recommendations related to new and improved processes, their business benefits, and their operational implications.
Identify, monitor, and address specific issues to achieve Schwazze's Retail sales goals. Proactively creates and drives the marketing strategy in alignment with retail leadership team to achieve the sales goals for the division.
Selects and manages all vendor partners establishing timelines of activities and tracking results.
Oversees all marketing activities, including but not limited to website, digital, in-store, print, creative, branding, and market segmentation.
Works closely with Operations, HR, Finance, and IT to ensure the organization has the necessary tools needed to implement and execute strategies.
Drives process around the development and adoption of innovative product assortments, partnering with the best-in-class suppliers/vendors and supporting the marketing efforts to enable our retail team’s success at the store level.
Owns merchandising strategies, including brick-and-mortar and e-commerce. Integrates e-commerce into all aspects of the business model.
Subject matter expertise related to process content and provides the training necessary to ensure those processes are fully understood at the retail and support levels.
Identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
Ensure the effective and actionable communication of Schwazze's strategic direction.
Ensure business practices adhere to legal compliance requirements.
Leads, manages, and develops marketing and merchandising teams creating succession plans for the entire department. Participate in talent recruiting, staffing, and development of future leaders in the organization.
Responsible for holding team accountable for achieving results, providing feedback, coaching, and performance management to course correct.
Sets KPIs for all marketing and merchandising activities at Schwazze.
Accepts other duties as assigned.

Education and Experience

Bachelor's degree required or equivalent work experience.
10+ years of progressively responsible experience in retail marketing, sourcing, category management, procurement or related function. 
5+ years of P&L development and/or cost management experience
Must have experience in one or more of the following categories: FMCG, CPG, food & beverage, personal care, and/or cannabis industries
Working knowledge of state regulatory product experience is required
Ability to obtain and maintain an MED Badge in the state of Colorado

Working Conditions (Schedule, Environment, Travel)

Position is based in Denver, CO
Travel as needed approximate 25% of the time to business locations
This job requires individual to be in the Schwazze Support Center office Monday-Friday
Some travel and weekend work may be required based on the needs of the business

Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


Job Type: Full Time

Salary: $130,000 - $175,000 DOE


Health / Dental / Vision / Life Insurance
401(k) / 401(k) Matching
Employee Assistance Program
Flexible Time Off
Employee Discount


Monday to Friday



Schwazze provides consulting services for cannabis growing technologies and methodologies.

Size: 1-10 employees

Funding Level: Public

Symbol: MDCL

Year Founded: 2012


Dye Capital & Company