Late in 2019, Eaze was about to lay off 20% of its workforce and looked like the latest tech company that grew to0 fast. But then came a $40M investment round, a strategic turn toward vertical retail, and what this year’s CEO Rogelio “Ro” Choy calls the company’s “second act.”
- Having gained kudos for its branding brio, Eaze will focus on private-label brands and controlling all the company’s operations as it transitions from tech company to plant-touching enterprise.
- A Florida native with a Stanford MBA, Choy summed up the company’s 2019 struggles to capital markets changing the consideration for what was considered successful. “It no longer had to do with scale, and it had everything to do with profitability.”
- At Tuesday’s debate, vice presidential candidate Kamala Harris said weed would be decriminalized under a Biden-Harris administration and stocks leapt.