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Hi all,

Below you’ll find exclusive interviews with BFDs of California weed: Department of Cannabis Control (DCC) executive director Nicole Elliott and Graham Farrar, co-founder of Glass House, one of the state’s most talked about and controversial companies.

Our conversations ranged widely, but one thing they both have in common is a steadfast belief that interstate trade is good for the California market. 

Consider me a bit more skeptical. I lean more towards Rob Sechrist, president of mortgage REIT Pelorus Equity Group‘s, argument that, “California should figure out its own economics before they make it more complicated.”

Elliott and Farrar make their cases below. 

In the newsletter:

  • Does a 5.5M square feet greenhouse make sense?
  • Nicole Elliott, toughest job in weed

Read up,



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DCC Executive Director Nicole Elliott. (Image courtesy: DCC)

Nicole Elliott, executive director of California’s Department of Cannabis Control (DCC) has the toughest job in weed. She oversees a tremendous market where all the legal industries’ challenges have compounded into something near unmanageable. Many of these challenges were baked in before Elliott took the helm and/or are beyond her power to change.

Still, Elliott is as prepared for the job as anyone reasonably could be. She was San Francisco’s first top regulator then served as Gov. Newsom’s liaison to the industry. We spoke about her top priorities, her recent visit to the Emerald Triangle and her plan to expand retail access. 

Where to begin?



  • One thing that hasn’t gotten as much attention as it deserves is that U.S. Secretary of Health and Human Services Xavier Becerra has an outsized role in the federal review Biden has set in motion. Becerra is a former California Attorney General and legalization supporter.   




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