For this week’s Power Players interview we spoke to Dan Ripoll, CEO of Pushr, apparently the only Black-owned licensed distributor in SoCal. A Stanford grad who used to work on Wall Street, Ripoll discussed competing with the illegal market, the upside of affordable products and how distributors act as California’s “unpaid tax collectors.”
It’s important to remember that California’s industry is still heavily influenced by a criminal element who will always find a way to circumvent the system. So the majority of the pounds that are being sold by cultivators in this market never see a licensed dispensary shelf. Distributors in the legal space are being outbid by their illicit market counterparts who don’t have to comply with any laws, or pay any taxes on the product.