Television, Facebook and Google are resistant to the cannabis industry. That means, in order to navigate cannabis as a marketer, your a brand’s media messaging needs to be exceptionally innovative and organic.
Yet, that’s not enough. In order to break through to an audience reared on misinformation about the drug, adverstisers and marketers must priortize educating consumers even over the particulars of the brand.
Adweek
- As influencers on Instagram and Twitter prove every day, social media and star personalities go hand in hand together.
- Opportunities to advertise and market brands are being exploited via conferences pop-up events and mobile stores. Even simple storefront displays are difference makers.
Quick Hit
- Kim Kardashian career-starter Ray J has invested $5M into developing a cannabis brand. William Ray LA is set to initially feature pre-rolls called Ray Jay’s.
The Source
