Pot commercials aren’t really a thing yet, but brands are turning to video promotions to get the word out. In her new On Brand column, Jackie Bryant reports:
Covid has made maintaining staff more of a challenge for pot shops. And with fewer customers shopping in person, dispensaries are leaning on their stocked brands both for added marketing and for onboarding new employees, which can be time-consuming and expensive. Video helps to alleviate both of those concerns.
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