ON BRAND: DIGITAL BUDTENDERS ON THE RISE

In her new On Brand column, Jackie Bryant looks into the rise of digital budtenders.
WeedWeek 

“Now that online sales have skyrocketed, companies are moving their marketing efforts into the digital realm. And while DMing, may not create the same sense of intimacy as an in-person interaction with a budtender, it may be just as effective.”

Read the whole thing.

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“On Brand” is brought to you by Mattio Communications.

Quick Hit

1. More cannabis companies are using product drops to hype-up their offerings. (Check out our previous story on California-based Connected, a master of FOMO.) 
   MJBiz, WeedWeek