September 9 2021,


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The Big idea

Dear WeedWeek readers,

I hope you enjoyed your time off as much as I did and are energized for a busy fall. Definitely reach out if there’s anything that strikes you as newsworthy. Your feedback is always welcome at

In today’s newsletter:

  • California cannabiz split on recall vote
  • How brands sidestep Facebook and Google
  • Can prices get even lower?

Dig in,



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How low can prices go?

When it comes to delivery services, Californians are spoiled for choice. But it can be tough to differentiate between them. Flower Company aims to set itself apart by selling legal product for legacy market prices. And a look at the company’s site suggests it has figured out how. 

From what I could tell, eighths of the most coveted brands generally sell for less on Flower Co. than at top competitors like Eaze and Emjay. But its house brands sell for way less. Ounces for $99 abound and some cost as little as $59. 

How low can prices go? I spoke to Flower Co. co-founder Ted Lichtenberger.


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