April 25 2025,

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THE BIG IDEA

Hi all,

Let’s get to it:

  • “The Nike of weed”

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Stiiizy
Stiiizy co-founder James Kim

"THE NIKE OF WEED"

Forbes‘ weed reporter Will Yakowicz profiles James Kim, CEO and co-founder of Stiiizy, now generally acknowledged as the bestselling brand in California and the country. In California the company also has 50 branded dispensaries.

Yakowicz writes: “Founded in the gray market days before California legalized recreational marijuana, Stiiizy has also been dogged by lawsuits, rumors of illicit activity (all of which the company denies) and scandals, but none of that has changed the fact that in the $32B regulated cannabis industry, Stiiizy is the brand to beat.”

The CEO also responds to the swirl of controversy around the company: “Kim brushes the allegations off as all part of the “dog-eat-dog” world of legal weed, where margins are thin, regulations are tough, taxes are punitive and competitors spread false rumors. “It’s like the movie Mean Girls,” says Kim. “They’re saying I’m the biggest slut in school. Well, I’m not. And I’m tired of it.”

WeedWeek has been asking Stiiizy for an on the record interview for several years. They have yet to grant one.

Read the story

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This week Forbes also published it’s annual 42 most influential people in weed.

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