A big new report from New Frontier Data tracks "Cannabis Consumer Evolution: Archetypes, Behaviors and Preferences."

• The report is based on a survey of more than 4,600 consumers to assess "attitudes, perceptions and consumption" across legal and illegal U.S. markets.
• It identifies and describes 10 key consumer archetypes: savvy connoisseurs, contemporary lifestylers, infrequent partakers, aching dabblers, legacy lifestylers, social nibblers, modern medicinals, holistic healers, classic smokers and engaged explorers.

Download the report.

Related: These are the states to watch says Money & Markets. 

4Front executive Kris Krane paid tribute to Steve Fox, "A true titan of the legalization movement," who died several days ago:
Forbes

Krane writes:

It is not hyperbole to say that Steve has done as much for this movement in the past two decades as literally anyone on the planet. Having come from Democratic politics to the Marijuana Policy Project in 2002, when making such a move was considered by most in the political establishment to be career-ending, Steve became the first full time marijuana lobbyist on Capital Hill. During his time at MPP he was lead strategist for nearly every federal and state marijuana policy development. He would go on to co-found Safer Alternatives for Enjoyable Recreation, the National Cannabis Industry Association, the Cannabis Trade Federation, become a partner at pioneering law firm Vicente Sederberg, and serve as an advisor to countless local, state, and national governments on the issue of marijuana policy reform.

But it was his work in Colorado that Steve is probably best known for...

What's doing:

• Axios anticipates a legal New York will impact the cannabis market far beyond the state's borders.
• Premium brand Connected raised $30M. Read WeedWeek's story about how Connected sells flower for twice as much as its competitors.
  TechCrunch
• MJBiz published part 3 of its series on how the IRS pursues cannabis businesses. Greenspoon Marder attorney Nick Richards called industry-hated tax rule 280E "a political weapon" targeting PotCos.
• Canna Law Blog discusses cannabis law firms: The good, the bad and the ugly.
• A California bill to legalize possession of psychedelics passed a second state senate committee.
  Marijuana Moment
• Former U.S. Surgeon General Joycelyn Elders co-signed a CNN editorial calling for the American Medical Association to drop its support for the war on drugs.
• Here are five compliance infractions to avoid.
  Cannabis Business Executive
• Some folks are trying to make 4/21 a cannabis/climate holiday.
• Rave New World serves up the best places to bake, blaze and boogie on 4/20.
• At Leafly, Jimi Devine delves into OG Kush family genealogy. The site also investigated whether white ash really means good weed.