October 14 2022,


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Happy weekend all!

Have you seen our gorgeous new media kit yet?

Let’s get to it:

  • SCOOP: Massachusetts was investigating Trulieve before Lorna McMurrey died
  • Does a 5.5M square foot greenhouse make sense? 
  • The toughest job in weed

Read up,



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Deep Roots Harvest Announ
Deep Roots Harvest Announces $4 Million Investment in Expanding, Updating its Nevada Cultivation Facilities
Las Vegas, NV, USA (Newsworthy.ai) Thursday Sep 22, 2022 @ 7:00 AM Mountain — Deep Roots Harvest, Nevada’s fastest-growing cannabis company, announced today it has nearly completed work on an upgrade and expansion of its cultivation facilities, including adding an...


Native Roots Launches Gol
Native Roots Launches Gold Label: Small Batch, Handcrafted Cannabis
Denver, CO, USA (Newsworthy.ai) Thursday Sep 22, 2022 @ 7:00 AM Mountain — Native Roots has officially launched its Gold, Onyx and Green cannabis labels, comprising 25 strains and now available at the leading independent dispensary chain’s 20 locations across...


DCC Executive Director Nicole Elliott. (Image courtesy: DCC)

Questions for Nicole Elliott, California’s top regulator

Nicole Elliott, executive director of California’s Department of Cannabis Control (DCC) has the toughest job in weed. She oversees a tremendous market where all the legal industries’ challenges have run amok. Many of these were baked in before Elliott took the helm and/or are beyond her power to change.

Still, she’s as prepared for the job as anyone reasonably could be. Elliott was San Francisco’s first top regulator then served as Gov. Newsom’s liaison to the industry. We spoke about her top priorities, her recent visit to the Emerald Triangle and her plan to expand retail access. 

Where to begin?


Glass House President and co-founder Graham Farrar, (Courtesy Glass House)

Does Glass House’s 5.5M sq. ft. greenhouse make sense?

Glass House owes its status as one of California’s most controversial cannabis companies largely to a number: 5.5M. That’s the square footage of its new Ventura County greenhouse. It’s 126 acres, almost 100 football fields, the largest licensed grow in the country. The outsized facility has made Glass House the face of the mega-grows that have pushed prices down and hobbled many California farmers. And Glass House aims to push its production costs still lower.

Co-founder and President Graham Farrar thinks it’s a winning strategy. 

I’m a bit more skeptical…


For a non-paywalled conversation with Farrar, check out the latest episode of The Dime podcast.


The Massachusetts Cannabis Control Commission (CCC) began  investigating MSO Trulieve in Fall 2021, not long before a worker at Trulieve’s Holyoke, Mass. factory died in early January.

  • The active inquiry began “due to employee complaints,” a CCC spokesperson told WeedWeek.
  • CCC is working with state and federal officials on the investigation but declined to comment further.

Trulieve was not able to immediately comment. The company has repeatedly declined to comment on the specifics of Lorna McMurrey’s death other than to say personal protective equipment (PPE) was available onsite and that OSHA found air quality levels within acceptable ranges.

McMurrey, 27, left the factory in an ambulance on January 7, 2022 and died at a hospital.

  • The CCC said it became aware of McMurrey’s passing on or around January 10. Trulieve was required to report her death to the U.S. Occupational Health and Safety Administration (OSHA) within hours.     

The CCC statement comes after McMurrey’s former Trulieve supervisor Danny Carson said the company promoted the factory’s safety manager a month after McMurrey’s death. Carson described the promotion as indicative of the company’s disregard for worker safety.

  • “They killed my friend,” he said.

In interviews with WeedWeek and The Young Jurks podcast, Carson also disputed Trulieve’s statement that personal protective equipment was available at the factory. 

  • “Gloves are not personal protective equipment,” he said. “A hairnet is not personal productive equipment.”
  • Trade groups U.S. Cannabis Council and the National Cannabis Industry Association didn’t respond to Carson’s assertion that the lack of access to respirator masks at Trulieve’s factory is standard for the industry.  

Separately, a U.S. Occupational Health and Safety Administration (OSHA) report no longer lists a cause of death for McMurrey. It previously said McMurrey died from cannabis dust inhalation while  making pre-rolls. 

  • An OSHA spokesperson declined to comment on the change, but said the case is still open. 
  • According to a spokesperson for Springfield, Mass., McMurrey died of brain death brought on by cardiac arrest, respiratory arrest and “presumed severe asthma attack.” 

WeedWeek reached out to numerous MSOs and Trulieve partners to ask about their safety records and worker safety protocols. None provided a comment.



  • One thing that hasn’t gotten as much attention as it deserves is that U.S. Secretary of Health and Human Services Xavier Becerra has an outsized role in the federal review Biden has set in motion. Becerra is a former California Attorney General and legalization supporter.
  • In Slate I argued Biden’s pardons are not enough. The magazine also discussed what his review of weed’s schedule 1 status means for MED research.
  • Following a recent federal court ruling against Maine’s residency requirement for MED businesses, a Michigan individual is suing for a New York license.
    Green Market Report
  • Financial analyst Aaron Edelheit thinks Biden will move fast on federal legalization, to help him run for re-election. 


State and local:


Fun and interesting:

  • Miss Grass discusses how to bring your relationship with the plant back into balance.


Company milestones:


Job Moves:

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