February 18 2023,

THE BIG IDEA

Hi all,

Today’s newsletter has good news for the industry, for a change. Can it continue?

  • SCOOP: Eaze tells investors the worst is over
  • Twitter to accept THC ads

Hope you find it valuable,

Alex

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WHAT YOU MISSED IN WEEDWEEK CALIFORNIA PRO

Eaze
Photo credit: Getty Images

SCOOP: Eaze tells investors the worst is over

A private Eaze presentation shares the company’s financial results and anticipated path to profitability. The February 2023 deck, which leaked to WeedWeek, says the money losing company has regained traction in California, as it pursues rapid growth in Florida.

In addition to the preliminary results and projections of a closely-watched private company, the deck offers a glimpse into how a major player views the increasingly national market.

Only at WeedWeek

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TWITTER WELCOMES THC ADS

Twitter
@alexbemore

Elon Musk’s Twitter became the first major social network to accept THC ads. The company said it has “taken measures to relax” it’s advertising policy, allowing brands and products to promote themselves. Trulieve said it was the first MSO to buy. PAX, and surely many more, are coming soon.  

  • “It will pressure other platforms to re-evaluate their positions,” Trulieve CMO Gina Collins told Adweek
  • As a private company, Twitter faces fewer regulatory hurdles than Meta, Google or Snapchat.

The industry is well aware that under Musk’s leadership Twitter has been hemorrhaging advertisers. Initially, PAX’s VP of Marketing Luke Droulez said that at first there would be “nothing overt,” in the ads. 

QUICK HITS

Business:

State and local:

Justice:

  • The Sacramento Bee interviewed Luke Scarmazzo who just got out of prison after serving 14 years for running a MED shop. “To everyone imprisoned, Scarmazzo has a message: “We’re coming for you guys.”

Fun and interesting:

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