April 29 2022,

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Promotion from Safe-Reach: Cannabis Digital Marketing

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THE BIG IDEA

Hi all,

I’m excited to say our new California dispensary map is live for WeedWeek Pro subscribers.  That’s in addition to our tax and license maps covering all 58 California counties and about 180 cities.

In today’s newsletter:

  • Is Elon Musk’s Twitter safe for weed?

Read up,

Alex

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WHAT YOU MISSED IN WEEDWEEK CALIFORNIA PRO

“We’re in a very tight spot,” Eaze exec tells team

Delivery app Eaze’s survival was in question before it acquired Colorado-based retailer Green Dragon, executives told staff in a Zoom meeting this month, a recording of which was shared with WeedWeek.

The sometimes contentious meeting between the company’s leadership and engineering team offers a rare look inside a major cannabis company navigating consolidation, slowing growth in some states and the many challenges inherent in the federally illegal industry.

As with any merger, the combined company has had to align the companies’ cultures and…

Read the whole thing (unlocked)

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Can the LA market recover?

Plant-touching Angelenos often refer to the city as the world’s biggest weed market. But no one says governing it would be easy. LA’s booming illegal markets and big city politics all but ensured a difficult time for Cat Packer, the first head of the city’s Department of Cannabis Regulation (DCR), who stepped down last month.

Interim director Michelle Garakian has plans…

Read the story.

IS ELON MUSK'S TWITTER SAFE FOR WEED?

Cannabis social media celebrated the news of Elon Musk acquiring Twitter for $44B and taking it private. It’s not hard to see why: Musk is a rich guy who makes dumb 420 jokes and is willing to be photographed smoking a joint.

Many believe Musk will normalize cannabis on the platform, which would be a major symbolic and operational victory. 

  • Twitter is generally seen as more 420 friendly than Instagram, though there are still complaints. It may just be that Instagram is more central to the cannabis industry. 
  • Twitter currently accepts cannabis ads in Canada where it’s federally legal. Neither Facebook/Instagram or Google/YouTube do.  
  • In the U.S., Twitter only accepts ads for CBD topicals, with further conditions.

I don’t pretend to know what the world’s richest man will do with the platform, but Bruce Barcott has a smart take at Leafly:

“Musk’s championing of free speech could make Twitter the most 420-friendly platform—but it could also turn the entire Twitterverse into an ugly free-for-all of political propaganda, unchecked conspiracy theories, and hate speech.

“One year from now Twitter could be the social platform most welcoming to cannabis companies and consumers. But will cannabis companies and consumers want to appear on Twitter one year from now?”

My old friend Molly Ball wrote Time‘s cover story on Musk’s new toy. She doesn’t see weed involved. 

QUICK HITS

Federal:

Business:

States:

Equity:

Health and Science:

International:

Community:

  • New Cannabis Ventures provided an update on the bicycle accident that severely injured founder Alan Brochstein and his progress. Get well soon Alan!

Fun and interesting:

COMPANY MILESTONES

JOB MOVES

IN THE WEEDS

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