June 16 2022,

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THE BIG IDEA

Hi all,

The WeedWeek California Pro newsletter, which has a weekly open rate around 60%, is looking for a new lead sponsor. If that sounds like you, drop me a line alex@weedweek.com.

In today’s newsletter:

  • Is Cookie’s Batman partnership legal?
  • Cameo?

Happy weekend,

Alex

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WHAT YOU MISSED IN WEEDWEEK CALIFORNIA PRO

Cookies
Banner promoting the Cookies x Batman deal at streetwear retailer Mainland

“The fucking {Batmobile} pulled up to Cookies Melrose.”

Co-branded Cookies and Batman gear, which first dropped in March, is apparently the product of a licensing deal between DC Comics and Cookies SF, the clothing company founded by Cookies cannabis CEO Berner. 

The deal is noteworthy for the caretakers of a cartoon character letting it anywhere near the plant. It’s noteworthy in the other direction as well: Most cannabis companies stay away from anything that might get them unwanted attention for kid-friendly advertising.

Is the deal legal?

It depends who you ask.

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PLUS: The latest from Sacramento, an oasis in SoCal’s weed desert, and so much more.

Get a two-week trial subscription for $1!

THE NEXT BIG WEED PLATFORM IS...CAMEO?

 

A story in MG Retailer suggests Cameo, an app for buying recorded greetings from celebrities, has potential as a pot marketing tool. The platform offers a variety of business services, such as cross-posts to celeb feeds, and it has yielded some strong results, such as driving “immense” ROI for MSO Columbia care: 

It’s “an interesting case study on the power of the platform as an alternative sales channel, but it’s too soon to tell if the video platform is going to become a leader in cannabis influencer marketing. Aside from the obvious ROI, the company’s seemingly cannabis-friendly attitude is certain to attract many a brand and content creator.”

 Read the whole thing

QUICK HITS

Federal: 

  • Of $6B in aid for farmers, none goes to one particular crop.
    Leafly
  • Legalization supporter Rep. Nancy Mace (R-S.C.) won her primary against a legalization opponent.
    Marijuana Moment

Business:

States:

Community:

Criminal Justice:

  • A Connecticut bus driver has been charged with 38 counts of reckless endangerment after he blacked out behind the wheel. He said he didn’t know the gummies he’d been snacking on were infused.
    AP
  • Brittney Griner’s detention in Russia was extended by at least a few weeks.
    CNN

Fun and interesting:

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