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December 10 2021,
THE BIG IDEA
Below in the newsletter, you’ll find my five initial takeaways from Hall of Flowers.
Want to hear more about the big SoCal brand-fest? Today on the debut of WeedWeek Live, I’ll be discussing it with journalist Jackie Bryant.
WeedWeek Pro members can join us in the Discord community, ask questions and air their views. It starts today at 11 am PT.
Also in the newsletter:
- Banking reform won’t happen this year
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Five takeaways from Hall of Flowers
Beloved for its pro-consumption ambiance and very cheap product samples, the Hall of Flowers conference rocked up in Palm Springs this week. More than most trade shows, it’s a forum for brands to try and impress buyers in the ultra-competitive California market. With hundreds of companies strutting their stuff, it’s not easy to generalize. But it still offered some clues as to where the market is going:
- Three Congressional Democrats urged President Biden to pardon non-violent cannabis convictions for the holiday season.
- Canadian player Tilray said it would acquire Colorado-based Breckenridge Distillery with plans to expand its beverage program upon federal legalization.
- Wells Fargo initiated coverage of four pot stocks.
- New Cannabis Ventures interviewed Jim Cacioppo, CEO of MSO Jushi. (I recently spoke with Chief Creative Officer Andreas “Dre” Neumann.)
- The financial pub also talked with eight heavy hitters about Cannabis 2.0, which essentially means offering more form factors to a more diverse customer base.
- CLIO announced 2021 award winners for industry creatives, advertisers and communicators.
- The Albany Times-Union looked at how New York towns and cities determined whether to allow pot shops.
- Michigan, Massachusetts and California are betting on micro-businesses as a “hedge” against MSOs.
- A new celebrity backed initiative would make West Hollywood an “emerald city” for tourists.
Health and Science:
- University of Colorado researchers plan to study how cannabis affects workout performance.
- A company called BioHarvest Sciences says it is the first to produce a meaningful amount of cannabis biomass without growing the plant. Instead, it grows trichomes in a bioreactor.
- A World Health Organization panel declined to recommend an international ban on kratom.
Pain News Network
Fun and Interesting:
- Without pulling punches, Lindsay MaHarry assesses “the good, the bad and the almost unsmokable” celebrity brands.
- To launch it’s new bakery brand, Bubby’s Baked, MSO MariMed baked what it says is the largest pot brownie ever. The 850 pound specimen contained 20,000 mg of THC. I’ve reached out to ask what happened to the brownie.
IN THE WEEDS
- On Tuesday, Arcview is hosting a webinar on the vape space.
- BizCann Expo is set for February 4 & 5 in Brooklyn.
- Connecticut’s Social Equity Council will hold a virtual forum on Monday.
- CelebStoner shared a list of industry events in 2022.
- On January 14, Native Roots is hosting an evening at the immersive Van Gogh exhibit in Denver.
- GT’s Living Foods, the world’s most popular kombucha brand, is entering the California market with its Cannabliss line. It “combines THC and CBD with a blend of adaptogenic mushrooms, full-spectrum cannabis and prebiotics from apple cider vinegar to nourish the gut.”
- Curaleaf brand Select launched an edibles line called X Bites that claims to produce a stronger high with longer lasting effect.
- Michigan-based Common Citizen has a new equity brand called Principle.
- The L.A. Times shares 7 low-dose products.
- MJBrand Insights shares 10 brands with environmentally responsible packaging.
- Beard Bros. reviews Weed (the brand). (Pictured)
- Head hunter Bryan Passman explains why compensation is a tricky subject for the cannabiz.
- Comedian Rachel Wolfson said she would discuss weed’s influence on film in an upcoming episode of Kiva‘s High History series. The twist is she’ll be high while she does it.
- Comic artist Brian “Box” Brown takes on banking reform.
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