March 21 2025,

THE BIG IDEA

Hey y’all,

Greetings from Austin, where they’re trying to ban hemp but also sell it from trucks. Newsletter is a bit short today.

Let’s get too it:

  • Edible Arrangements joins the hemp rush

Gobble it up,

Alex

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EDIBLE ARRANGEMENTS JOINS THE HEMP RUSH

The company behind decorative fruit salad juggernaut Edible Arrangements, which had $500M in sales last year, has a new site selling hemp-derived edibles. It’s called Edibles.com.

“We’re already called ‘edible’, right?” Edible Brands CEO Somia Farid Silber told Forbes. “We know that sometimes there’s even a little bit of an expectation from a customer for [cannabis] products.”

Read the story

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