July 7 2022,

TOGETHER WITH

THE BIG IDEA

Hi all,

A pressing question as we eaze into peak summer:

  • Can B Real break the celeb brand curse?

And so much more in today’s newsletter. Enjoy!

Alex

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WHAT YOU MISSED IN WEEDWEEK CALIFORNIA PRO

@cannabiotix

What California’s top 25 flower brands say about the market

Headset data on California’s highest-grossing flower brands depicts a hypercompetitive market where the 25 bestsellers account for barely one-third of sales. Insiders say the list, shared exclusively with WeedWeek, shows how premium brands are struggling to adapt in the face of improving quality from greenhouse grows and an abundance of inexpensive, high quality product.

Flower’s market share has fallen to about 37% of the total state market but it still represents the single most important product category. California’s flower market does nearly $2B in sales annually.

  • The top sellers include a range of flower types…

Read the story… 

PLUS: The cultivation tax dies unmourned, and lots more in the new WW California Pro.

CAN B REAL BREAK THE CELEBRITY BRAND HEX?

B Real (Courtesy Dr. Greenthumb’s)

The newsletter One Weed Please recently asked Headset to pull data on celebrity brand sales and the results came back very clear: No one is smoking it. Only one celeb brand, Seth Rogen’s Houseplant, made the top 100. Cypress Hill’s B Real thinks his Dr. Greenthumb’s dispensary and premium Insane brand can be an exception.

SoCal-native B Real’s arrival in the cannabiz had an air of inevitability. He’s been rapping about the plant since the early 1990s and is one of the movement’s most exalted cultural icons. But unimpeachable street cred hasn’t been enough for Willie Nelson, Bob Marley and plenty of other brands that haven’t lit the world on fire.

I spoke to Dr. Greenthumb’s exec Travis Howard about breaking the celebrity brand curse

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