A new law buried on page 5,136 of December’s federal stimulus bill appears likely to create significant burdens for vape hardware manufacturers and has the potential to disrupt the cannabis vape supply chain. 
WeedWeek

Taking effect March 28, the law requires companies that ship vapes to businesses to register with the U.S. Attorney General and state tobacco tax administrators in every state where a company sells products, among other bureaucratic hurdles, according to an analysis from Pittsburgh law firm Tucker Arensberg shared with WeedWeek.

• Companies must then report their sales to state administrators monthly. The law “will certainly make business more difficult,” the document says.
• Read the analysis.

Read the whole story: "It's a jobs killer."

Pot commercials aren't really a thing yet, but brands are turning to video promotions to get the word out. In her new On Brand column, Jackie Bryant reports:
WeedWeek 

Covid has made maintaining staff more of a challenge for pot shops. And with fewer customers shopping in person, dispensaries are leaning on their stocked brands both for added marketing and for onboarding new employees, which can be time-consuming and expensive. Video helps to alleviate both of those concerns.

The story features videos from California brands Big Pete's and Space Coyote.

Check 'em out.

*

"On Brand" is brought to you by Mattio Communications.

What else is happening:

• A group of state regulators sent their policy priorities to Congress.
  MJBiz
• A key Senate committee advanced a new version of New Jersey's REC bill, which has been in limbo.
  Marijuana Moment
• Tobacco giant Altria remains bullish on cannabis and its investment in Canadian player Cronos Group. (Paywall)
  Cannabis Wire
• The maker of Lucky Strike cigarettes is canna-curious, particularly about CBD.
  CNBC
• Canix, an enterprise software start-up with a blue-chip team, raised $2.5M. (Paywall)
  Business Insider
• Lawmakers might limit product potency in the hot Florida MED market.
  Orlando Sentinel
• There's a land rush on in states that legalized in November. (Paywall)
  WSJ
• A report projects the global cannabis industry will grow to $90.4B -- $90.4B!!! -- by 2026.
• Illinois Gov. J.B. Pritzker (D) said fixing the state's equity license lottery is a "key priority."
  Chicago Sun-Times
• A growing number of edibles cater to special dietary requirements.
  L.A. Times
• Former WeedWeek California editor Donnell Alexander learned the paparazzi who stalked Britney Spears have no regrets.
  Business Insider