March 1 2024,



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Hi all,

Sad news today that former Parent Co. exec Troy Datcher died. He was the first Black CEO of a large publicly traded PotCo. Our thoughts are with his loved ones.

Lots more in the newsletter as well,



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Former Parent Company CEO Troy Datcher dies

Terrence “Troy” Datcher, the first Black CEO of a large publicly traded cannabis company, died after a brief hospitalization. He was 55.

Datcher joined The Parent Company in September 2021, less than a year after it launched Jay-Z’s brand Monogram. A former Clorox exec, then Parent Company chairman Michael Auerbach said Datcher would help build the first 100-year cannabis company.

Instead the Parent Company struggled with the challenges that have bedeviled many of its California peers. The partnership with Jay-Z fell apart and in July 2023 it merged into Gold Flora. Since the deal, Datcher served as chairman of the combined company.

“Troy exhibited remarkable dedication in his mission to effect positive change and empower others to do the same,” said Laurie Holcomb, Chief Executive Officer of Gold Flora in a statement. “His vision for an industry based on diversity, equality, and community was an inspiration to all of us who benefited from the opportunity to work with him.”

“He will be missed by all of us who knew and worked with him, and we offer our sincerest condolences to his wife, daughter, and mother, as well as all his many friends and family,” Holcomb said.




State and local:





  • Glass House got hit with a proposed class action lawsuit alleging labor violations. The company didn’t immediately respond to a request for comment.
  • Here’s Catalyst CEO Elliot Lewis’ “Chadzinga” speech in its entirety.
  • Distributor Nabis said it has acquired Blackbird, the Nevada distributor once owned by now defunct Herbl. Blackbird is said to handle a quarter of the Nevada market. Terms were not disclosed.
    Green Market Report


Company milestones:


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