A gray-market Las Vegas advertising agency called Artisans on Fire put together an ad to drive customers toward delivery services. The agency had reportedly lost 25% of its revenue in the 24 hours after the city’s dispensaries were shut down.
Ad Age
- Artisans on Fire had “been posting 200% growth and with plans to hire five employees” before creating the advertisement for Thrive Cannabis Marketplace. The commercial features close-up cuts between pairs of anxious eyes while featuring a voiceover track of worries related to coronavirus. Then, a doorbell rings and a glove-wearing person drops off a bag of a cannabis brand sold by Thrive.
- Some of the worried eyes belong to Artisan on Fire employees en route to being laid off.
- Thrive’s ad will run on Thrive’s website and social channels, along with some digital networks.
