Betting on edibles and beverages as a high-margin revenue earner, Canopy debuted 16 REC drinks and chocolates, from a line they said would ultimately comprise 50 products.
Bloomberg, Yahoo Finance

  • The beverages include Tweed-branded distilled “syrup” for combining with mixers, ready-to-drink low-calorie tonic, soda water, ginger ale and Houseplant- and Quatreau-branded flavoured sparkling waters.
  • Six of the 16 products contain THC, and three contain the maximum-allowable 10mg of THC. Others contain CBD alone, or a blend of CBD and THC.

Canopy said it believes a standard THC serving is between 2mg and 2.5mg. The company aims to reach new users with low-dose products.
Ottawa Citizen

Auxly CEO and Canopy co-founder Chuck Rifici expects Health Canada will soon scrap the 10mg per-package limit on cannabis ingestibles. He also expressed surprise at the slow growth in micro licensing.
MJ Biz Daily

  • Health Canada’s regulations capping THC for edibles at 10mg has frustrated MED patients who say edibles are the most effective method of delivery, but require far higher doses than 10mg. They’re left to make edibles of their own.
    CBC Windsor

Aurora launched Ready for Edibles, a bilingual national public education campaign, which seems mainly to stress edibles are not for children.

Aphria referred to THC distillate as “liquid gold” as it prepared to bring its line of vape pens onto the market. It predicted vape pens would follow pre-rolls and dried flower as “the next big thing.”

  • VP marketing Megan McCrae said Aphria “picked vapes as one of the things to hang our hat on” because the popularity of edibles and beverages remains unknown, while vape pens have strong market share in the US.
  • A BC Centre for Disease Control public health MD speculated Canada may have avoided the VAPI crisis because it legalized REC.