Beer giant Molson Coors is launching a line of CBD-infused beverages in Colorado, making it the highest-profile company I’m aware of to enter the U.S. CBD market. This week’s announcement came days after Democrats won control of the U.S. Senate in the Georgia runoff elections, creating a business climate observers widely believe will be friendlier to cannabis.
WeedWeek
- The brand, Verywell, is launching under Truss CBD USA, a joint venture between Molson Coors and Canadian cannabis company Hexo. The sparkling beverage contains 20 mg of CBD, zero calories and will be available in three flavors.
- Rick Batenburg III, Chief Investment Officer of Colorado-based venture capital firm Cliintel Capital, sees the Verywell launch as primarily a “stepping stone” for Molson Coors to enter the U.S. THC market.
In other CBD news:
- The U.S. Food and Drug Administration released an article on its plans for CBD research. The hemp world wasn’t pleased.
WeedWeek - The USDA released its long awaited final rule for hemp.
Marijuana Moment - Canna Law Blog says the future for smokable CBD “is not great.”
