At Forbes, Kimberly Dillon, CEO of CBD beauty brand Frigg, discussed the complexities of standing out in the market:
I know there’s a glut of CBD but if you really think about it, we’re in the beginning stages. We still have to win consumer awareness and consumer loyalty. CBD has only been legal since late 2018. It’s really about building brand loyalty and community and educating consumers. Maybe the buzz is saturating the market, but a year and a half does not make the industry so it’s very long road ahead.
