In cannabis, so much happens even as nothing seems to change. 

Events in recent months indicate the momentum for legalization has never been stronger. But the same laws blocking the industry’s access to banking, interstate trade and other routine business activity have left brands facing the same obstacles they’ve encountered for years. 

I wrote a story for MJBrand insights discussing how some of the industry’s biggest operators think about strategy at this weird moment:

“None of us actually know what’s going to happen,” said Steve Allan, CEO of The Parent Company, a portfolio of brands including Caliva and Jay-Z’s Monogram.  Allan suspects federal legalization is several years off, but in this volatile and uncertain climate, he said Parent aims to maintain “high optionality.” In other words, he doesn’t want to pursue a strategy that depends on a politician voting a certain way.”   

Read the whole thing.

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