COVID-19 presents an enormous challenge for an industry already suffering from a shortage of capital, but carefully planned digital marketing may have a better chance than ever of developing consumer interest in brands.
MJ Biz Daily
- Legal REC is in its infancy and consumer habits have changed since the beginning of the crisis. Online ordering, delivery, and curbside pickup are up in both the U.S. and Canada, and Ontario has become the first province to allow REC retailers to deliver their own products.
MJ Biz Daily
Industry watchers believe LPs with lots of cash are best prepared to survive the crisis. Canopy and Cronos (which has no debt on its books) both have plenty. Meanwhile, inventory surpluses have gone from being a problem to an advantage.
Twitter–@chernandburn, Marketwatch
As COVID stokes worries about domestic food security, the call is rising to convert 3M square feet worth of unused cannabis greenhouses to growing vegetables.
Financial Post
