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CONSUMER EXPERIENCE

In December, REC retail sales across the country increased 8% over November for $146M in sales, which would represent $1.75B annualized, compared with last year’s total $1.2B sales. Cannabis Retailer, BNN Bloomberg, Financial Post

  • In December, Ontario sold $33.69M in REC at retail stores ($2.31 in sales per person), while Quebec sold $33.46M ($3.94 per person).
  • BC sales declined 7%, to $17.79M ($3.50 per person).
  • Cowen analyst Vivien Azer said the firm had cut its 2020 sales projection back to $3.5B, 32% below its most recent projection. BNN Bloomberg

 

A new survey from market-research firm Mintel found two thirds of non-users open to trying cannabis said they were interested in edibles and beverages. Ingestibles were the form of cannabis most attractive to new consumers. Among Mintel’s respondents (from a survey last fall), 59% were either already cannabis consumers, or were interested, and 32% said they were “open to trying it.” NewsWire, Twitter—Deepak Anand, David George-Cosh

A BC reviewer making an unboxing video of Aurora’s Daily Special value brand’s opened the 15 gram package to discover it contained only 7.94 grams. Youtube

Some reviewers and insiders discussed creating “do not buy” lists of legal REC products they don’t feel meet minimum quality standards. Twitter—Dianna Donnelly, WhatsMyPot