Earlier in the week, Canopy made two moves positioning itself and its brands as luxury items. Teaming up with high-end department store chain Holt Renfrew, Canopy announced the partners would launch a line of holiday-themed cannabis accessories.
Yahoo Finance

Holt Renfrew will sell these products alongside “a curated selection” of Tokyo Smoke‘s accessories in adults-only popup shops in their Vancouver and Toronto stores—but not their Art Deco former-headquarters in Montreal, where they might run afoul of strict Quebec law on sales of cannabis accessories.

Canopy also announced it was in talks to open a Tokyo Smoke store at One Bloor Street in Toronto, at the corner of Yonge—one of Canada’s busiest intersections, in a tony shopping neighbourhood known as Mink Mile.
BNN Bloomberg

Also this week, Canopy announced it was laying off 15% of its Latin American workforce, another in a series of moves that suggest companies are acknowledging their subsidiaries are losing money and refocusing resources “on revenue generating markets.”
MJ Biz Daily, Twitter—Matt Lamers

Ousted Canopy co-CEO and co-founder Bruce Linton joined US MSO Vireo Health International as executive chair. The company is a cannabis research and IP firm. Investors were pleased.
Bloomberg, MJ Biz Daily

Quick Hits

  1. Hexo CEO Sebastien St-Louis said he would not step down despite weak sales. He said, “I don’t feel that my work here is done by any stretch.”
  2. Second Cup announced plans to change its name to the questionably pronounceable Aegis ahead of expanding further into REC retail.
    Financial Post