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BEYOND THE NOISE, WHAT ARE WE ACTUALLY DOING?

In chaotic times, the most engaging news should simply reflect life as it is. And what life in cannabis can never be more essential than a day in the life of a Mendocino grower.

If Califoria weed has an Africa that would be the Emerald Empire. In our homeland today, there’s struggle and misunderstanding. One anonymous grower from the county’s Northeast section reminds us of our roots.
Anderson Valley Advertiser

  • The ungussied up rhythms of growing and selling weed are that, “Everything goes along slowly and rarely changes and then suddenly everything changes all at once.” That’s perhaps a suitable throughline for a New Yorker piece, but it’s the honest truth.
  • The normal cannabis entrepreneur is coping with what the author calls “the industrialization of cannabis cultivation.” His anonymous farmer has his area’s largest grow, full of 14-feet plants. Bounty though he may raise, he struggles with track-and-trace. In one recollection, a state inspector measures the farmer’s whole outfit and advises him to consolidate.
  • Meanwhile, some problems have been a part of Mendo life since the first hippies moved north: “A lot of growers drop the ball at the end of the season, which is understandable because it’s such a long road to get the crop in and then to dry, cure and store it. Those are some of my biggest concerns right now, especially drying.” Everyone’s trying not to drop the ball.